Learn to make your voice a career.

​The essential role of an influencer is to consistently communicate with their audience by creating creative and engaging content. Communications builds an essential understanding of media and valuable skills for influencers and content creators of any niche.

​A communication degree equips students with a multifaceted understanding of media theory, audience analytics, persuasive messaging, presentation capabilities, and public relations. Allowing graduates to approach content with both strategy and creativity.

​Leverage your communications expertise to reach millions. The content creator economy is vastly lucrative and growing exponentially. In a 2025 study, Forbes reported that the content creator economy is currently valued at around $250 billion, with projections estimating it could nearly double to $480 billion by 2027.

In today’s fast-paced digital world, creators and communicators are shaping the future of media, branding, and influence. Through SDSU Global Campus’s online Communication degree program, students gain the strategic, analytical, and creative skills needed to excel in digital media, content creation, public relations, and influencer marketing.

What Do I Need To Become a Content Creator?

​Create content that inspires, connects, and educates audiences for years to come with a degree in communications. Here are crucial steps that transform creators’ careers into success.  

  • Create a Strong Personal Brand

With a degree in communications, graduates learn to translate their ideas into persuasive messaging and personal branding. Cultivating a strong and cohesive personal brand for yourself that is recognizable by your audience and brand is essential to success.

​Portraying a consistent and unique voice by creating a strong personal brand that resonates with audiences builds a loyal following. An active audience opens the door to a realm of possibilities for brand partnerships that align with your content, personal beliefs, and personal brand.

  • Utilize and Understand Analytics

Being an influencer isn’t just about content creation; it’s about analytics. Influencers in all sectors of media understand that their numbers are important.

​While having a large audience helps receive brand partnerships, becoming fluent in media analytics and engagement rates is just as important as the content being produced. Understanding your audiences and the content that is interacted with most in your demographic and media landscape is essential for success.​

  • Communication Skills

At their core, influencers communicate with their audience through various media. Encompassing strong communication skills is vital to engaging with audiences, expanding networks, creating content, and upholding brand relationships.

​Communication degrees build the world’s most effective communicators with courses covering public speaking, writing, rhetorical strategies, and media literacy.

Where Else Can a Communications Degree Take You?

The world of communications is vastly versatile; graduates of communications degrees are equipped with a highly transferable and applicable skillset to various career paths. By building expertise with various soft skills, you position yourself to enter a dynamic, rapidly growing, creative field.

​Even if content creation isn’t your path, communications graduates have a diverse array of career options with positions in marketing, digital media production, hospitality, journalism, psychology, and business administration.

​Some of the most influential figures of today all have a degree in communications in common. Oprah Winfrey, Spike Lee, and J. Cole are among many influential figures and artists who have utilized the broad skillset of a communications degree in their path to stardom.

Why SDSU Global Campus?

The SDSU Global Campus Bachelor of Applied Arts and Sciences in Communication Online Degree Completion Program is tailored to accommodate the busy lives of today. Graduates are equipped with a versatile skillset to enter a diverse array of careers, all with flexibility, accessibility, and at an accelerated pace. Build a strong network, valuable skills, and a quality education led by expert instructors with 100% online courses and accessibility from anywhere in the world.

​Are you ready to turn your passion for communications into your dream career? Apply today, influence millions tomorrow.