A communications degree is arguably one of the most versatile degrees you can earn. Not only does it provide a wide range of career paths, it also gives you a variety of tools that can be broadly applied across all industries.

Keeping up with technological developments and trends can be a challenge for many people, but having the skills and knowledge to navigate the digital world is becoming increasingly vital for all professionals.

Here are some of the most important areas a bachelor’s degree in communication can help you improve:  

1: Master Digital Content Creation

Social media has taken over our society, so learning how to create compelling content for these platforms is key. Having a successful social media presence helps earn companies major brownie points with younger generations, so it has become a crucial part of modern marketing. Even politicians utilize socials to communicate with the electorate, so social media is being used at all levels of our society. 

Many communication programs have specific classes geared towards social media, as well as other aspects of content creation. The multimedia production and digital storytelling skills developed in these classes will aid in the mastery of producing content for Instagram, Tik Tok, X, and even niche communication channels like podcasting. 

2: Study and Analyze Media 

Beyond just creation of media, courses in communication will often dive into the analysis of digital content. Many classes place an emphasis on media literacy and the ability to decipher accuracy and credibility of mass media stories. Being able to identify misinformation and biases has become a necessary skill. 

Communication programs will also help you to develop an understanding of media ecosystems. They expose students to traditional media like newspapers, as well as previously discussed new media like YouTube. Modern examples will help students to understand the impacts of algorithms and virality in the current media landscape. 

3: Learn Data-Driven Communication Tools

Many courses will include introductions to tools used to work with audience analytics and search engine optimization (SEO). Understanding the impact and reach your communication work is having is key for knowing what’s working and what can be improved. These analytics tools help to make sure the media you’re producing is as effective as possible.

There are many different programs utilized to view analytic information including Social Sprout, Buffer, and Google Analytics. Getting a general understanding of how to best work with these platforms and their data will assist you in being able to work with any tool. This data will help you to tailor your message to get the best engagement possible. 

4: Improve Remote Collaboration

The majority of workplaces today take advantage of at least one platform for working remotely. The most common include Slack, Zoom, and Google Workplace. Being able to communicate productively within these platforms, as well as across them, helps everything to run smoothly. 

This understanding is key no matter what sector you work in. Recent years have seen a major rise in the popularity of working from home and hybrid positions. For these new formats to continue to thrive, asynchronous collaborative tools are vital. It’s important to learn how to manage and participate in these environments to work together successfully. 

Gaining these Skills

Earning a communication degree is the perfect first step in being able to master any and all of these skills within the digital world. SDSU Global Campus offers a fully online Bachelor’s in Communication degree that can be completed in just two years. 

You can earn the same highly-valued Bachelor of Applied Arts and Sciences in Communication degree as on-campus SDSU students–and you can do it from anywhere! On top of learning about media and technology, you’ll also develop general communication skills that can be useful in your professional and personal life. 

This flexible, accessible program will give you a well-rounded skillset to be successful in a variety of career paths. Apply today to expand your future in the digital world!