A degree in communication opens the door to a wide variety of dynamic and rewarding career paths. Whether you’re interested in crafting compelling narratives, managing brands, connecting with audiences, or shaping organizational strategies, the skills you gain in a communications degree are in-demand across industries. From creative roles like copywriting and journalism to strategic positions in public relations and brand management, the possibilities are vast.

Our online Bachelor’s in Communication program equips you with the tools and expertise to excel in these fields. By blending theoretical knowledge with practical experience, you’ll graduate ready to tackle careers in areas such as marketing, media, corporate communications, and beyond.

Ready to explore what’s possible with a degree in communication? Let’s dive into eight different careers you can pursue and the skills they demand.

Copywriter

A copywriter is a professional who writes clear, concise copy for ads and marketing materials. Their duties include researching keywords, producing engaging written content, and proofreading for accuracy and quality. Anyone who wants to run effective marketing campaigns, improve customer engagement, and increase sales, could use a copywriter. Current open positions include brands such as Meta, Amazon, Olaplex, and David Yurman.

National Average Salary: $65,324

Brand Strategist

A brand strategist works to build brand awareness. They help guide market research analysis and define a company’s tone so that everything matches with campaign initiatives. The top three skills needed for this role would include analytical skills and ability to interpret findings, experience in brand positioning and messaging, and product marketing knowledge. Some recent open positions include Tik Tok and Sony Music Entertainment.

National Average Salary: $79,900

Social Media Manager

Do you want to deal with all aspects of a brand’s social media? Then a career as a social media manager could be for you. This position includes setting content strategy, driving engagement, and marketing and advertising. Other responsibilities could entail developing strategies to increase followers, reviewing analytics, and creating and overseeing social content. Recent job postings include Our Place, Levi Strauss & Co., Chobani, and E.L.F. Beauty. 

National Average Salary: $59,831

Web Producer

A web producer is someone who manages and oversees the creation and maintenance of web content, including websites, blogs, social media, newsletters and multimedia. They develop strategies to make sure the web content is consistent, engaging, accessible, and aligned with the goals and branding of an organization. Basic tasks consist of editing content, changing page layouts, adding and removing information, compiling graphics, adjusting the menus, and more. Some job postings include Comentum Corp, Stanford University, and USC.

National Average Salary: $67,196

Public Relations Specialist

Public relations specialists create and maintain a positive public image for individuals, groups, or organizations they represent. They craft press releases and develop social media programs to shape the public perception of clients. This often requires building relationships with major publications, media outlets, and individual reporters. Some companies hiring for these positions include Robert Half and Proven Media. 

National Average Salary: $99,264

Journalist

Journalists investigate, gather, and report news and information to the public through various media outlets. This can include newspapers, magazines, television, radio, and other online platforms. They serve an important function in society by helping to keep the government accountable to citizens and ensuring the transparency of public projects. Current open positions include News and Politics Writer at Texas Monthly, Visual/Data Journalist at Harvard University, and Multimedia Journalist/Reporter at Nexstar Media Group. 

National Average Salary: $48,814

News Anchor

A news anchor is a journalist or broadcaster who presents the news live during a television broadcast. They act as the face of a news organization and are responsible for delivering information in a clear and engaging manner. Current open positions include Anchor at KVIA-TV, Live Reporter at the BBC, and News Producer at KOAA.

National Average Salary: $61,990

Human Resources Manager

Human resource managers plan, coordinate, and direct the administrative functions of an organization. They oversee the recruiting, interviewing, and hiring of new staff; serve as a link between the organization’s management and its employees; and consult with executives on strategic planning. Some responsibilities include improving morale, assisting with hiring/firing procedures, and managing company-wide communications. Some recent job openings include Park Hyatt, RED Development, and Central Peninsula Hospital.

National Average Salary: $82,505